Herbstakademie 2018 | The art of attraction

Audience development for museums

Geeignet für folgendes Zertifizierungsmodul: A7

Eine gemeinsame Veranstaltung der Bayerischen Museumsakademie und der European Museum Academy.

Zielgruppen: Mitarbeitende von Museen, Studierende, Zertifizierungskurs

Zeit: 22. Oktober 2018, 10.00 Uhr – 23. Oktober 2018, 16.00 Uhr

Maximale Teilnehmerzahl: 80 Personen

Zur Veranstaltung:
What would museums do without visitors? Today museums recognise and relish their duty to be truly relevant for a diverse audience. Many museums strive to increase not only their overall number of visitors, but also the diversity of those engaging with their collections and offers. Audience development, first established in a commercial context, is a powerful tool for museums to identify and attract new audiences long-term, while retaining existing groups of users.
This international two-day conference, aimed primarily at museum professionals, explores the power of audience development and outlines ways in which museums can benefit from its methods to make the best of their collections for the best of their public – regardless of their location, size, budget and type of collection. Following papers and case studies on Monday, workshops offer hands-on advice on Tuesday.

Conference language: English.

Das detaillierte Programm finden Sie auf der rechten Seite.

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Programm